Marketing News

Cover FX Touts Sweat-Proof Foundation in New Celebratory Underdog Campaign

‘Ms. Irrelevant’ features some of the lowest-ranked women in professional sports to celebrate resilience and showcase the foundation in action.

Cover FX has unveiled a new campaign reintroducing its hero Total Cover Cream Foundation while championing overlooked athletes. Inspired by “Mr. Irrelevant,” – the last pick of the NFL draft – the campaign called “Ms. Irrelevant” spotlights a diverse group of professional athletes, including NWSL’s Talia Gabarra (14th pick in the fourth round, last pick of the draft); WTA’s Solymar Colling (WTA Ranking: 1,310); and WNBA’s Angel Jackson (36th pick in the third round, last pick of the draft). ...

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